Beauty Boss: Topical Skin Founder Ewelina Aiossa Discusses Her Skincare Line's Innovative Oleosome Technology, Inspiration, and More

Ewelina Aiossa.

Our latest Beauty Boss is Ewelina Aiossa, Founder of Topical Skin—a clean dermaceutical line that is powered by Oleosome technology. Their product formulas feature Oleosomes, which provide skin with long-lasting moisture thanks to beneficial fatty acids (primarily linolenic acid) and vitamin E, as well as their ability to gradually release the stored emollient plant oil and vitamin E over an extended period of time.

Grounded in advanced clinical science, Topical Skin continually invests in the research and development of new products, clinical studies, and the discovery and evaluation of the latest scientific and technological advancements. Their team of highly-trained and passionate scientists, chemists, microbiologists, and physicians work together to create results-oriented innovations for all skin types.

Topical Skin is also committed to giving back to the community and making a positive impact beyond skincare by contributing a portion from every purchase of their skincare products to charitable organizations that align with their values and mission such as The Conservation Fund, Beauty Changes Lives, and One Tree Planted.

We chatted with Aiossa who shared the inspiration behind the brand, secrets for success, best advice, and much more.

Topical Skin is a clean dermaceutical line that is powered by Oleosome technology. [Photo credit: SabrinaZambrano.co]

When was Topical Skin founded and what does the name mean?

Topical Skin was founded in 2023. The name "Topical Skin" refers to the brand's focus on topical skincare products designed to improve skin health and appearance harnessing the power of proven actives and newest biotech.

What inspired the creation of your brand?

I was motivated by my extensive experience in the professional beauty industry and my passion for science-backed skincare. My aim was to create a brand that combined dermatological rigor with clean beauty principles, focusing on effective, multi-tasking products that cater to sensitive skin.

My inspiration also stemmed from my background in working with dermatologists, cosmetic chemists, and R&D teams, as well as my interest in biohacking and Traditional Chinese Medicine. As a self-described "science and ingredient geek," I spend hours on PubMed and employ a pharmaceutical-like approach to skincare formulations. This geeky obsession with constantly discovering and learning about new scientific advancements drives me to incorporate these findings into Topical Skin formulations.

Where are your products sold?

Topical Skin products are primarily sold online through our official website. Additionally, they are available at select medical spas and dermatology practices in the United States.

Topical Skin’s Age-Defying Peptide Serum ($125) is a lightweight, rejuvenating serum that improves the signs of aging and reveals a more youthful complexion.

Do you have a hero product?

Topical Skin offers several key products, each multi-tasking in nature and custom-developed for specific skin concern and indication. They are all heroes in their respective category.

The Age-Defying Peptide Serum is a lightweight, rejuvenating formula designed to improve the appearance of aging signs and reveal a more youthful complexion. It features enhanced moisture-locking Oleosome technology for quick absorption and easy layering, along with a comprehensive blend of peptides, vitamins, and botanicals to combat pro-aging glycation effects. This serum helps hydrate, rejuvenate, and address visible signs of aging, promoting a radiant complexion. It contains Acetyl Tetrapeptide-5, which offers anti-glycation benefits and enhances skin firmness.

The Rejuvenating Moisturizer combines hydrating elements with powerful antioxidants for optimal skin health. It features hyaluronic acid and aloe vera for deep hydration, along with vitamin C and other antioxidants to protect against environmental stressors. This moisturizer is suitable for various skin types and concerns, improving skin texture, reducing fine lines, and enhancing overall radiance. Its non-greasy texture works well under makeup or SPF, making it versatile for daily use.

The Hydrating Facial Cleanser is a gentle yet effective formula that supports the skin's barrier while providing a thorough cleanse. It is formulated with ceramide, botanicals, and oleosomes for enhanced hydration, leaving the skin feeling soft and refreshed without stripping natural moisture. The cleanser contains soothing ingredients like allantoin and Centella Asiatica Extract, making it suitable for all skin types. It prepares the skin to optimize the benefits of subsequent skincare products, ensuring a smooth and effective skincare routine.

These Topical Skin products stand out for their clean, science-backed formulations that combine cutting-edge synthetic actives with natural ingredients. They are free from parabens, sulfates, and known skin irritants, making them suitable for a wide range of clients. Aestheticians can confidently recommend these products to address various skin concerns while promoting overall skin health and radiance.

Topical Skin’s Rejuvenating Moisture ($95) provides intense hydration with botanical-infused water and hyaluronic acid blended with vitamins B, C, and E.

Favorite products from the brand?

I particularly love our Hydrating Facial Cleanser for its unique formulation and gentle yet effective cleansing properties. Even though it's 'just' a cleanser, it was honestly the most complex product to develop, requiring many prototypes.

I wanted to create something that not only effectively removes dirt, makeup, and impurities but also supports the skin's barrier and leaves the complexion feeling hydrated and refreshed. Here’s what makes our Hydrating Facial Cleanser stand out:

  • Hydration-focused ingredients. I formulated the cleanser with ceramide, botanicals, and oleosomes that lock in moisture. It features ingredients like algae, amino acids, and antioxidants, ensuring the skin stays hydrated and feels soft.

  • Gentle yet effective. The creamy texture creates a soft lather that cleanses without stripping the skin of its natural oils, making it suitable for all skin types.

  • Luxurious experience. The essential oil delivers a refreshing, uplifting, and mood-relaxing citrus aroma from lemon peel, which is naturally rich in vitamin C.

  • Shields hydrolipidic film. Ceramide, oleosomes, and cholesterol lessen the negative effects of conventional surfactants by helping to shield the skin's hydrolipidic film.

Future plans?

I envision expanding our Topical Skin product line into a comprehensive portfolio that includes body care, nutraceuticals, and sunscreens. My aim is to position the brand as a trusted resource for consumers while continuing to innovate with new scientific discoveries and expanding our presence in more medical spas and dermatology practices.

We plan to partner with wellness centers and upscale hotel resort spas globally. This strategic placement will allow Topical Skin to reach a broader audience interested in holistic wellness and premium skincare experiences.

As we look to the future, I'm excited about the potential for growth and innovation in the skincare industry. We're seeing a shift towards intentional, results-driven routines, aligning with the broader quiet luxury movement. This trend fits perfectly with our philosophy at Topical Skin, where we focus on high-performance essentials rather than cluttering routines with excess products.

Our expansion plans are in line with the current market dynamics, where consumers are becoming more selective in their purchases, weighing cost against effectiveness and efficacy. By continuing to develop science-backed, innovative formulations, we aim to meet this growing demand for results-driven skincare that also delivers an extra dose of wellness to our customers' lives

Topical Skin’s Hydrating Facial Cleanser ($45) is formulated with ceramide, botanicals, and oleosomes to cleans skin while supporting its barrier.

Who inspires you?

I draw inspiration from several sources that shape my approach to skincare and entrepreneurship:

  • Helena Rubinstein. I’m deeply inspired by Helena Rubinstein, a pioneering figure in the beauty industry. Her genius in creating innovative skincare products, such as introducing day and night creams, resonates with me. I admire her entrepreneurial mindset, forward-thinking approach, and dedication to helping women feel more beautiful through science-driven skincare. Rubinstein's legacy continues to inspire my own approach to skincare innovation and entrepreneurship.

  • Dermatologists, Estheticians, and Skincare Professionals. I also find inspiration in the expertise of dermatologists and skincare professionals. I value their input and incorporate their feedback into my product development process. This collaboration ensures that Topical Skin products are not only innovative but also endorsed by true skincare experts, which is crucial for building trust with our customers.

  • Traditional Chinese Medicine and Nature. Additionally, I find inspiration in Traditional Chinese medicine and natural ingredients. I integrate botanicals and herbs into Topical Skin formulations to create skincare solutions with a holistic approach that promotes overall wellness.

Secret to success?

Perseverance has been key to my success. Despite facing challenges in my early career, including rigid corporate structures and limited mentorship opportunities, I persevered and used these experiences to fuel my entrepreneurial journey. These obstacles only strengthened my resolve and taught me valuable lessons that I apply to my business today.

My deep passion for scientific skincare and innovation drives my work. I have what you might call a "geeky obsession" with scientific advancements in skincare, which I consistently incorporate into Topical Skin formulations. This passion keeps me motivated and excited about the possibilities in our field.

I maintain a deep curiosity and commitment to continuous learning about skin health trends and skin science innovations. The skincare industry is constantly evolving, and I believe it's crucial to stay at the forefront of these developments to provide the best possible products to our customers.

My entrepreneurial mindset is characterized by a can-do attitude, resourcefulness, and a focus on long-term business objectives. I approach challenges as opportunities for growth and innovation, always looking for creative solutions to drive Topical Skin forward.

Enriched with Oleosome technology, Topical Skin’s products help lock moisture into skin and provide long-lasting moisture by gradually releasing stored emollient plant oil and vitamin E.

Beauty secrets?

I strongly believe in the power of a consistent skincare routine. In my experience, the key to healthy, radiant skin lies in a regimen that includes thorough cleansing, targeted treatments, and effective hydration. I always recommend incorporating potent serums and high-quality hydrators as part of any skincare routine.

When it comes to skincare ingredients, I'm a firm advocate for science-backed actives. I ensure that the ingredients we use in Topical Skin products are clinically validated, providing our customers with effective solutions they can trust.

Personally, I'm a big fan of face oils. I love incorporating them into my routine as they nourish and protect the skin beautifully. Along with oils, I highly recommend regular facial massage. It's a fantastic way to improve circulation, reduce tension, and enhance the overall appearance of your skin.

Lastly, I can't stress enough the importance of adequate sleep for maintaining healthy skin. In my experience, a good night's rest is crucial for skin regeneration and repair. It helps reduce signs of aging and improves skin elasticity, which is why I always emphasize its role in any comprehensive skincare routine.

Wellness tips?

In my experience, a consistent skincare routine is absolutely crucial for maintaining healthy, radiant skin. I always emphasize starting with our Topical Skin hydrating facial cleanser as the first step. This sets the foundation for the rest of your routine.

Following cleansing, I recommend applying serums and moisturizers that offer both preventive and corrective benefits. It's important to focus on products with clinically supported ingredients that promote skin health at a cellular level. In our formulations, I particularly value ingredients like peptides, oleosomes, antioxidants, and hyaluronic acid, among others.

However, I believe that true skin wellness goes beyond topical applications. That's why I also stress the importance of nutraceuticals and supplements in supporting overall health and skin wellness. A balanced diet plays a significant role too. I've found that combining a healthy lifestyle with regular exercise, lymphatic massage and stress reduction techniques can make a noticeable difference in skin health.

Remember, skincare is not just about what you put on your skin, but also about how you treat your body as a whole. This holistic approach has been key in my personal skincare journey and in developing effective products for Topical Skin.

The company’s team of highly-trained and passionate scientists, chemists, microbiologists, and physicians work together to create results-oriented innovations for all skin types.

Best advice?

  • Believe in yourself and your abilities. Perseverance and pursuing your passions can lead to remarkable success.

  • Don't be afraid to ask for help. Consult with experts, outsource tasks when necessary, and always seek a second opinion. This approach can provide valuable insights and help you make informed decisions.

  • Never stop learning. Continuously challenge yourself to grow your knowledge and expand horizons.

For more information about Topical Skin, visit their website and follow on Instagram: @topicalskin.us

[Images courtesy of Topical Skin]

Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk